Salesforce’s AppExchange ecosystem offers countless tools designed to enhance productivity and solve business challenges. Independent Software Vendors (ISVs) are at the forefront, creating apps that integrate seamlessly into Salesforce.
What is an ISV?
An Independent Software Vendor (ISV) is a company that develops and sells software applications designed to integrate with a platform like Salesforce. These apps are often specialized to solve industry-specific challenges or enhance platform functionality, allowing businesses to get the most out of their Salesforce investment.
ISVs are a vital part of the Salesforce ecosystem, offering tools that cater to everything from lead generation and payroll to workflow automation and customer engagement.
As a proud Salesforce ISV, PDF Butler knows the value these innovative solutions bring to the table. Here are 7 standout ISVs to explore in 2025:
1. Thynk
Thynk is a hospitality commercial platform powered by Salesforce, offering professionals in the industry the tools they need to optimize revenue and create impactful strategies.
From driving B2B, Meetings & Events, and Group sales to exploring new direct booking opportunities, Thynk empowers hospitality businesses to maximize performance. By leveraging smart data and efficient tools, it helps transform your spaces into valuable assets while creating lasting customer experiences.
2. Greenhouse OS
Greenhouse OS is a limitless CRM platform specifically tailored for estate agents. It empowers agencies to automate workflows, manage operations more efficiently, and drive growth. With Greenhouse OS, you can customize and build new features to create the ideal operating system for your business, putting you firmly in control of your agency’s future.
3. mywage
mywage is the world’s first Salesforce-native payroll solution designed for the flexible workforce of tomorrow. Built from the ground up, it’s a fully scalable and customizable platform that handles everything from source to pay.
Born out of frustration with outdated legacy payroll systems, mywage addresses the unique challenges of the staffing and recruitment industries by offering an end-to-end back-office solution. If your organization struggles with adapting to evolving payroll needs, mywage could be the innovative solution you’ve been searching for.
4. IvyTek
IvyTek provides end-to-end loan management software tailored to Non-Profit (CDFI), Retail, Consumer, Commercial, Student, Tribal/Native American, and Alternative lenders. Built entirely on Salesforce, IvyTek’s platform empowers businesses of all sizes with enterprise-grade SaaS capabilities.
Their software efficiently handles every aspect of the loan cycle, from origination to servicing, while offering the flexibility to scale and adapt to unique business needs. With over 30 years of expertise in fintech software development, IvyTek remains committed to delivering quality software, personal service, and competitive pricing.
5. CARYA
CARYA CRM is a Salesforce-based solution designed specifically for the automotive sector. With features like smart lead management, hands-on reporting, and efficient processes, CARYA helps automotive businesses increase sales conversions and improve customer relationships.
The platform offers a 360° view of customers and prospects, empowering dealerships to fine-tune their services and sales strategies. CARYA’s data-driven relationship management capabilities give dealerships a competitive edge in the automotive market.
6. PDF Butler
PDF Butler is your Salesforce document automation solution, making it easy to generate, sign, and deliver professional documents at scale. Whether it’s creating contracts, invoices, or customer communication templates, PDF Butler eliminates manual errors and saves hours every week with automation.
With features like dynamic document generation, digital signing through SIGN Butler, and customizable forms with FORM Butler, we’re here to help businesses automate their workflows and focus on what matters most—delivering value to their customers.
Conclusion
These ISVs represent the innovation and versatility within the Salesforce ecosystem. Each offers unique solutions to help businesses work smarter—whether through automating payroll, improving customer communication, or streamlining document processes.
At PDF Butler, we’re proud to collaborate with many incredible ISVs on this list and work alongside them to deliver transformative solutions. Together, we aim to empower organizations to achieve their business goals with efficiency and precision.
If you’re ready to see how PDF Butler can enhance your document workflows and complement your existing tech stack, we’d love to show you. Let’s make 2025 a year of efficiency and growth!
