Agristo is a family-owned Belgian company and a global leader in the production of frozen potato products. With three production sites across Belgium and the Netherlands, Agristo serves over 300 customers in 116 countries, including retailers, foodservice distributors, and fast-food chains. Their success is fueled by a workforce of over 450 people committed to delivering flexibility, efficiency, and excellent customer service.
We had the pleasure of visiting Agristo at their offices in Belgium, where we sat down with Maxime Vercruysse, Business Engineer at Agristo. In our conversation, Maxime shared how their team is using PDF Butler to simplify internal processes, especially when it comes to printing labels and improving document workflows.
Watch the full interview:
The Challenge
Before implementing PDF Butler, Agristo’s document generation process was fully manual. Each team managed contracts and sample requests in their own way, leading to inefficiencies and inconsistent branding.
“There was a lot of manual work for all our employees,” shared Maxime.
“The biggest frustration was the lack of a unified Agristo style. Our documents didn’t represent our brand consistently when communicating with our customers,” she added.
Why PDF Butler?
“The first time we heard from PDF Butler was from one of our colleagues.”
PDF Butler came highly recommended in the Belgian Salesforce community. Agristo conducted a market comparison of three vendors based on functionality, user experience, pricing, and performance. PDF Butler came out on top.
“PDF Butler had a strong reputation, and after comparing it with others, it was the clear winner for us.” Maxim noted.
Implementation & Experience
Agristo implemented PDF Butler from the beginning of their Salesforce rollout. While the initial setup was done by a partner, the internal team now manages it independently, thanks to PDF Butler’s user-friendly configuration tools.
A standout moment in the collaboration was when Agristo requested a custom font integration to reflect their brand identity across documents. PDF Butler made it happen.
“We wanted our own Agristo font in all PDFs, which wasn’t supported initially, but the PDF Butler team made it possible. That made a big difference for us.”
How Agristo Uses PDF Butler
Agristo now uses PDF Butler across multiple Salesforce objects, including
- Sales Agreements and Contracts: For external communications with clients
- Sample Requests and Labels: For internal document generation and logistics
- Lead Communication: Sending standardized PDFs to incoming leads
- Preview & Print Functionality: Instantly print custom documents from the PDF Butler Previewer.
Key Benefits
✅ Reduced manual work and faster document creation
✅ Consistent branding with support for custom fonts
✅ One-click communication with leads and customers
✅ Full ownership by the internal team for document configuration
“For us, the biggest impact of PDF Butler is in regard to the manual work. A lot of sample requests were in the past manually done and manually copied. Now it’s just all automated and all generated automatically by PDF Butler.”
Thanks again to Maxime and the Agristo team for welcoming us to Belgium and sharing their experience with us!
