PDF Butler + ACTUM Digital Partner Success Story

With over 28 years in business, ACTUM Digital has become a trusted consulting and implementation partner, helping organizations stay competitive with powerful digital platforms. Specializing in CRM, ecommerce, product data management, and more, ACTUM serves 100+ B2B, B2C, and B2B2C clients like Christie’s, METRO AG, and Allianz GI. 

We had the opportunity to speak with Christoph Wiederle, Business Director at ACTUM Digital, who leads all Salesforce ecosystem-related commercial activities across the Czech Republic, Germany, and Switzerland. 

With a personal history of working hands-on with several PDF Butler implementations years ago, Christoph brings deep familiarity to the partnership. ACTUM began collaborating more closely with PDF Butler about a year and a half ago, integrating it as part of their broader digital services across platforms like Salesforce. 

Why PDF Butler? 

For ACTUM Digital, selecting technology partners comes down to one thing: customer value. As Christoph explained: 

“We’re quite selective about the technologies we work with and how we partner — it all comes down to what delivers the most value for the customer. In the surrounding ecosystem, we’ve built a strong mix of tools, and PDF Butler is one of our go-to solutions.” 

When we asked Christoph what made PDF Butler the right fit for their customers, he shared: 

“It’s three angles, I would say. One is the level of collaboration and support you provide, the second is the cost-to-value ratio, and the third is the ease of implementation.” 

ACTUM found PDF Butler ideal for mid-sized companies needing powerful document generation without excessive complexity or costs. With fast response times, self-service resources like PDF Butler Academy, and accessible licensing, PDF Butler proved to be a highly flexible and cost-effective solution for ACTUM’s clients. 

Successful Projects Together 

Over the course of the partnership, ACTUM Digital and PDF Butler have successfully delivered several projects, including implementations for Anglo American University and Just Virtual Food. 

These were primarily greenfield implementations, giving ACTUM and their clients a clean slate to create efficient and scalable document generation processes inside Salesforce. 

“Instead of manually creating documents in Word and storing them in 50 different private locations, everything is in Salesforce and is available with a click of a button with PDF Butler.” 

Christoph explained the improvement PDF Butler brings to their Salesforce setup, highlighting how it enhances both efficiency and user adoption: by keeping everything within the Salesforce platform, users no longer need to rely on external tools or processes. “It enriches our CRM capabilities by allowing users to generate documents quickly and even send them for signature,” he said. “These are two key advantages that make a real difference.”

The Value to Clients 

Implementing PDF Butler helped ACTUM’s clients significantly improve efficiency and streamline their operations: 

• Centralized all document generation within Salesforce 
• Eliminated manual creation and storage of documents in disconnected locations 
• Enabled faster, more reliable document generation for contracts, NDAs, and visitor reports 
• Improved user adoption by keeping all workflows inside Salesforce 

“The use case of why to spend money on a tool like PDF Butler was quite obvious. It saves time, it’s dynamic and customizable, and it allows for changes without heavy IT involvement.”  

A Strong, Growing Partnership 

ACTUM continues to expand its collaboration with PDF Butler, especially as they see more client needs around document management, file storage, and collaboration. With products like COLLABORATION Butler, there’s even more opportunity to support digital transformation initiatives. 

“We already share Collaboration Butler with our customers when they bring up topics like data and file storage. It’s a great addition to the toolkit.” 

ACTUM’s approach and deep customer focus align perfectly with PDF Butler’s mission of enabling seamless document automation on Salesforce.