At PDF Butler, we love partnering with teams who not only deliver successful Salesforce implementations but also build innovative solutions that help customers thrive. Wavy Apps is exactly that kind of partner, combining their expertise as a Salesforce consulting company with modern real estate software to deliver end-to-end solutions.
We sat down with Łukasz Wojcieszak, co-founder and managing partner at Wavy Apps. “We adjust Salesforce for selected industries like real estate as best as we can but also add additional technologies and services so clients can have a one-stop solution with us for CRM and customer-facing touchpoints,” he shared.
About Wavy Apps
Wavy Apps is both a consulting company and a modern software house implementing applications based on the Salesforce platform. Their mission is simple yet powerful: help companies grow through technology.
With deep industry expertise in real estate, construction materials, pharma & life sciences, and consumer goods, Wavy Apps goes beyond standard CRM to deliver the full Salesforce potential, including marketing automation, quote-to-cash, and ecommerce solutions
As Łukasz explains, “We also do a lot of technical work around Salesforce — like integrations — and we build our own apps on Salesforce, such as Properto, our real estate CRM.”
Why PDF Butler?
Before working with PDF Butler, Wavy Apps relied on a local document generation solution in Poland. But as their customers’ needs evolved, they started looking for something more powerful and flexible.
“We had experience with one document generation solution… but for one of the customers, we started exploring what other options were on the AppExchange. We came across PDF Butler, installed it, and said, this looks great, we should test it.” Łukasz recalls.
That first project was a success. Since then, Wavy Apps has adopted PDF Butler as the default document automation tool for their real estate industry solution, making it part of their standard implementation for new Salesforce customers.
“Most of the customers are new to Salesforce, so they rely on our recommendation,” said Łukasz. “Once they trust us, we bundle PDF Butler as part of the solution. It saves us time convincing customers to buy separate tools, and it means we’re fully committed to making this partnership work..”
Successful Projects Together
One of the first customers to migrate to PDF Butler was Vantage Rent.
“It wasn’t easy because there was additional work on both sides to transfer all the documents,” said Łukasz. “But our recommendation was enough to convince them.” Since adopting PDF Butler, Vantage continues to expand their use:
“They keep adding users.” shared Ivonne Sarmiento from our team. “That’s how we know it’s working.”
Another key win was helping a customer switch from a planned Microsoft CRM implementation back to Salesforce and adopt PDF Butler for their document generation needs.
Value to Their Clients
The greatest value Wavy Apps sees from PDF Butler is flexibility and speed:
“It gives us much more flexibility and options to do the work with clicks, not code,” said Łukasz. “That means faster time-to-market and the ability for customers to create or adjust documents themselves without waiting for development team.”
This is especially critical in industries like real estate, where hundreds of documents may be generated per customer, and compliance requires an accurate paper trail.
“Document generation is really core,” explained Łukasz. “Our clients often renegotiate contracts and need to sign addendums with their customers. Being able to create and track those documents inside Salesforce is key.”
Beyond the product, Łukasz praised the partnership itself:
“The highlight has been your support and openness to answer questions quickly. Larger companies often limit access to support, but with PDF Butler we can get help when we need it. That’s very comfortable for us.”
Looking Ahead
Wavy Apps continues to expand its footprint, going up-market and winning larger projects where scalability and flexibility matter most. PDF Butler remains a trusted part of that solution.
“Our case shows that even with legacy customers, you can find a way to migrate step by step,” said Łukasz. “For new projects, you get all the benefits of a more flexible, faster to-implement tool. And once customers see the value, they never go back.”
